Apple CEO Tim Cook: ‘We Have Great Desktops in Our Roadmap'

In a post to an employee message board obtained by TechCrunch, Apple CEO Tim Cook assured employees that the company is still committed to the Mac and that "great desktops" are coming. Apple's desktop computers haven't seen an upgrade in at least 433 days.

imac


Some folks in the media have raised the question about whether we’re committed to desktops,” Cook wrote. “If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.”

Cook says that the desktop is "very strategic" to Apple because the performance desktops can provide is "really important" to a lot of people and "critical" for some people. He says the current iMac is the best desktop Apple's ever made and its 5K display is the best desktop display in the world.

In regards to its future roadmap and how Apple employees can help push the company forward, Cook says that "you can rarely see precisely where you want to go from the beginning." Instead, Cook argues that "pulling strings" to see what's coming next is one of Apple's strengths, noting that the creation of Apple Watch led to the creation of ResearchKit, which lead to the creation of CareKit. Cook concludes the post by saying the company doesn't do things for a return on investment, it explores new things because it's exciting and might lead somewhere.

The lack of refreshed Mac hardware can be attributed to a combination of Apple waiting on chipmakers and suppliers to ship their new products and the Cupertino Company's renewed focus on iPad.

Apple's desktop Macs haven't seen upgrades in over a year. The iMac's last update was 433 days ago, the Mac Mini's last update was 795 days ago and the Mac Pro's last update was 1,097 days ago.

Related Roundups: iMac, Mac mini, Mac Pro
Related Forums: iMac, Mac mini, Mac Pro

Popular Stories

WWDC25 Live Coverage Feature 1

WWDC 2025 Apple Event Live Keynote Coverage: iOS 26, macOS Tahoe, and More

Monday June 9, 2025 9:00 am PDT by
Apple's Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time. MacRumors is on hand for the event and we'll be sharing details and our thoughts throughout the day. We're expecting to see a number of software-related announcements led by a design revamp across Apple's platforms that will also see the numbering of all of...
General Apps Messages Redux

iOS 26: New Messages and Phone App Features Leaked Ahead of WWDC

Friday June 6, 2025 7:27 am PDT by
Apple is planning to announce several new features for the Messages and Phone apps on iOS 26, according to Bloomberg's Mark Gurman. In a lengthy report outlining his WWDC 2025 expectations today, Gurman said that the two main changes in the Messages app will be the ability to create polls, as well as the option to set a background image within a conversation. 9to5Mac was first to report...
liquid glass

Apple Announces All-New 'Liquid Glass' Software Redesign

Monday June 9, 2025 10:13 am PDT by
Apple today announced a complete redesign of all of its major software platforms called "Liquid Glass." Announced simultaneously for iOS, iPadOS, macOS, watchOS, tvOS, visionOS, and CarPlay, Liquid Glass forms a new universal design language for the first time. At its WWDC 2025 keynote address, Apple's software chief Craig Federighi said "Apple Silicon has become dramatically more powerful...
iPhone 17 Air Size Feature

'iPhone 17 Air' Launching Later This Year With These 17 New Features

Friday June 6, 2025 6:17 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including worse battery life, only a single ...
macOS Tahoe Render

macOS Tahoe Might Support One Fewer Mac Than Previously Rumored

Saturday June 7, 2025 5:27 am PDT by
macOS 26 will drop support for several older Intel-based Mac models currently compatible with macOS Sequoia, according to a private account on X with a proven track record of leaking information about Apple's software platforms. macOS 26 will be compatible with the following Mac models, the account said:MacBook Air (M1 and later) MacBook Pro (2019 and later) iMac (2020 and later) Mac...
AirTag Backpack

New AirTag With Three Upgrades is 'Nearly Ready' to Launch

Sunday June 8, 2025 11:44 am PDT by
Apple's long-rumored AirTag 2 might be coming soon. In his Power On newsletter today, Bloomberg's Mark Gurman briefly mentioned that a new AirTag is "nearly ready" to launch. Last year, he said that it would be released around the middle of 2025, and the midpoint of the year is just a few weeks away. "The new AirTag is nearly ready, having been prepared for launch over the past several...

Top Rated Comments

preetb Avatar
111 months ago
Poor Tim has run out of Steve's ideas.
Score: 137 Votes (Like | Disagree)
bladerunner2000 Avatar
111 months ago
They need to fix the following:

* Don't rip people off with garbage components (AMD mobile GPUs in desktops? LOL)
* Fix the miserable airflow which causes the iMacs CPU to run extremely hot at the expense of USELESS thinness and then get away with false advertising claiming "4ghz speed!!!!" while having to downthrottle because of said heating issues
* Not sell a Mac Pro with last years tech and next years prices with ZERO available upgrades for GPUs
Score: 122 Votes (Like | Disagree)
farewelwilliams Avatar
111 months ago
he meant thinner iMacs.
Score: 109 Votes (Like | Disagree)
justiny Avatar
111 months ago
Actions speak louder than words, Tim.
Score: 106 Votes (Like | Disagree)
Vorkeyjones Avatar
111 months ago
Sure thing, Tim.
Score: 82 Votes (Like | Disagree)
aussiephil Avatar
111 months ago
'Doesn't do things for a return on investment' - is that why an iPhone cable is $25..
Score: 73 Votes (Like | Disagree)