Apple Promotes Multiple Senior Directors to Vice President Roles

Over the course of the last few weeks, Apple has promoted several of its senior directors and given them vice president titles, reports Bloomberg.

Paul Meade has been promoted to vice president of hardware engineering, while Jon Andrews is Apple's new vice president of software engineering. Meade has been leading hardware development for Apple's future augmented reality headset, while Andrews oversees the architecture of Apple's operating systems under Craig Federighi.

apple store logo 1
Gary Geaves, who runs audio technology development for AirPods and HomePod, has been named to a new acoustics vice president role, and Kaiann Drance, who was on stage during the iPhone 11 announcement, is now a vice president of marketing, reporting to Greg Joswiak.

Bob Borchers, a former ‌iPhone‌ executive who worked at Google and Dolby, has also returned to Apple to take on a vice president of marketing role. Borchers was around for the early days of the ‌iPhone‌, serving as a spokesperson and appearing in Apple tutorial videos about the device.

According to Bloomberg, he will now oversee iOS, iCloud, and privacy marketing matters, also under Greg Joswiak.

None of these new appointments made Apple's Leadership page, which is reserved primarily for senior vice presidents and some key VP roles. In total, Apple has around 100 vice presidents who report to its executive team.

Popular Stories

WWDC25 Live Coverage Feature 1

WWDC 2025 Apple Event Live Keynote Coverage: iOS 26, macOS Tahoe, and More

Monday June 9, 2025 9:00 am PDT by
Apple's Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time. MacRumors is on hand for the event and we'll be sharing details and our thoughts throughout the day. We're expecting to see a number of software-related announcements led by a design revamp across Apple's platforms that will also see the numbering of all of...
liquid glass

Apple Announces All-New 'Liquid Glass' Software Redesign Across iOS 26 and More

Monday June 9, 2025 10:13 am PDT by
Apple today announced a complete redesign of all of its major software platforms called "Liquid Glass." Announced simultaneously for iOS, iPadOS, macOS, watchOS, tvOS, visionOS, and CarPlay, Liquid Glass forms a new universal design language for the first time. At its WWDC 2025 keynote address, Apple's software chief Craig Federighi said "Apple Silicon has become dramatically more powerful...
maxresdefault

Everything Apple Announced at WWDC 2025 in 9 Minutes

Monday June 9, 2025 5:21 pm PDT by
At today's WWDC 2025 keynote event, Apple unveiled a new design that will inform the next decade of iOS, iPadOS, and macOS development, so needless to say, it was a busy day. Apple also unveiled a ton of new features for the iPhone, an overhauled Spotlight interface for the Mac, and a ton of updates that make the iPad more like a Mac than ever before. Subscribe to the MacRumors YouTube channel ...
iPadOS 26 Apple Newsroom

Apple Says iPadOS 26 is Compatible With These iPad Models

Monday June 9, 2025 11:22 am PDT by
Apple today announced that iPadOS 26 will be compatible with the iPad models listed below. iPadOS 26 features a new Liquid Glass design, a menu bar, improved app windowing, and more. iPadOS 26 supports the following iPad models:iPad Pro (M4) iPad Pro 12.9-inch (3rd generation and later) iPad Pro 11-inch (1st generation and later) iPad Air (M2 and later) iPad Air (3rd generation and...
iPhone Car Key WWDC 2025

Apple Says These 13 Vehicle Brands Will Soon Offer iPhone Car Keys

Monday June 9, 2025 2:38 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote today, Apple said that 13...
AirTag Backpack

New AirTag With Three Upgrades is 'Nearly Ready' to Launch

Sunday June 8, 2025 11:44 am PDT by
Apple's long-rumored AirTag 2 might be coming soon. In his Power On newsletter today, Bloomberg's Mark Gurman briefly mentioned that a new AirTag is "nearly ready" to launch. Last year, he said that it would be released around the middle of 2025, and the midpoint of the year is just a few weeks away. "The new AirTag is nearly ready, having been prepared for launch over the past several...
Apple WWDC25 iOS 26 hero 250609

Apple Announces iOS 26 With 'Liquid Glass' Design, Live Translation, Overhauled Phone App, and More

Monday June 9, 2025 11:00 am PDT by
Apple at WWDC announced iOS 26, introducing a comprehensive visual redesign built around its new "Liquid Glass" concept, alongside expanded Apple Intelligence capabilities, updates to core communication apps, and more. Liquid Glass is a translucent material that reflects and refracts surroundings to create dynamic, responsive interface elements, according to Apple. The new design language...

Top Rated Comments

pika2000 Avatar
73 months ago

Why would you blame the acoustics guy for a problem with the code? That makes zero sense.
Because everybody here are smarter in running big business than anybody in Apple. :D
Score: 15 Votes (Like | Disagree)
OriginalMacRat Avatar
73 months ago

Because everybody here are smarter in running big business than anybody in Apple. :D
I guess you've never worked in a big company.

Big business management can be quite clueless.

A lot of management has spent their entire career just checking boxes in meetings and haven't done any problem solving in decades.
Score: 13 Votes (Like | Disagree)
ElectricPotato Avatar
73 months ago
They get to use the VP waterslide at the mothership.
Score: 10 Votes (Like | Disagree)
fmcshan Avatar
73 months ago
Apple, please make sure HomePod software doesn’t brick our devices before making promotions. Love, a dear HomePod user.
Score: 9 Votes (Like | Disagree)
jonblatho Avatar
73 months ago

I guess Mr. Geaves got promoted in-spite of the HomePod mess.
Well, yeah, an audioOS update issue isn’t his fault because his job is acoustics, as implied by his job title now being vice president of acoustics.
Score: 9 Votes (Like | Disagree)
PickUrPoison Avatar
73 months ago

I guess Mr. Geaves got promoted in-spite of the HomePod mess.
Why would you blame the acoustics guy for a problem with the code? That makes zero sense.
Score: 8 Votes (Like | Disagree)